Social media is not just a tactic, it’s a strategy, and like traditional media strategies it must support the overall campaign goals.  Les Ink, LLC offers a variety of services designed to support integrated public health marketing goals, and measure campaign outcomes.


  • Environmental scan
  • Literature review
  • Situational analyses
  • Message testing
  • Needs assessment

Strategic Planning

  • Strategy development
  • Stakeholder analysis
  • Earned and paid online media planning
  • Materials development
  • Usability testing
  • Development of goals and measurable benchmarks


  • Program management
  • Editorial calendaring
  • Online content creation
  • Social media training
  • Campaign monitoring

Measurement | Evaluation

  • Program evaluation
  • On-site analytics reporting
  • Campaign ROI and ROE measurements