Founded by Leslie WaghornLes Ink, LLC uses the latest research in digital media consumption and public health messaging to effect meaningful behavior change.

Her portfolio includes successful milestone digital media and behavior change campaigns for the World Health Organization, Centers for Disease Control and Prevention, National Institutes of Health, Health Resources and Services Administration and Robert Wood Johnson Foundation. She has had the privilege of training multiple high-profile clients in measuring the ROI and ROE of their social media and behavior change projects.

Leslie’s approach places research, strategy and evaluation at the core of her work. She is a recognized industry authority on social media measurement and regularly conducts capacity building social media trainings for clients and social good associations.